More Bostonians than usual are taking photos of their city right now due to a contest hosted by BostonBRT.
“Beauty and the Bus” was conceived “as a 10-week social media contest. Adrian Gill, founder of Ad Hoc Industries, the creative agency responsible for the contest, explained that “beauty is there if you look for it.”
Contest officials encourage commuters to “take creative photographs or video, highlighting visual interest through their eyes and capturing beautiful moments in appreciation for the often maligned bus,” Gill explained.
Each week, a panel of judges select the top five images based on originality, composition, artistic merit, and overall impact. Each prize winner receives a weekend stay at one of three Marriott hotels in Boston’s Seaport District.
After the campaign ends on June 7, there will be an event to celebrate all the contest winners.
BostonBRT is a research and community engagement initiative to explore the potential of Bus Rapid Transit in Boston.
(bostonbrt.org, bostinno.streetwise.co, humantransit.org)
80+ Cities to Use Mastercard for Transit
Summer travellers to more than 80 cities worldwide will be able to “tap to pay” with Mastercard to ride public transit.
“In today’s connected world, having to figure out a new ticketing system every time people visit a new city is the opposite of a seamless experience,” said Ian Slater, senior vice president, enterprise partnerships at Mastercard. “Our technology is helping to make the world a smaller, more accessible place.”
Mastercard showcased its latest contactless and mobile ticketing solutions last week at the Global Public Transport Summit in Montreal.
The payment company estimates that more than half of the world’s population lives in cities and predicts that rate will increase to 70 percent by 2050.
Mastercard introduced contactless payments across London in 2014. Since then, riders use contactless methods to pay for 40 percent of their daily pay-as-you-go trips on the city’s underground, busses and commuter rails.
Detroit’s QLine Extends Free Rides
Officials operating Detroit’s new QLine announced that they are extending free rides for six weeks, until July 1. The streetcar’s official grand opening was May 12.
“Extending our free ride promotion will allow all Detroiters to experience the QLine prior to the start of revenue operations,” said M-1 Rail ceo Matt Cullen. “It will help integrate the streetcar into daily commutes and provide the necessary time for educating the riding public about the system. It’s the right way to build sustainable QLine ridership and support our goal of a true regional transit system.”
According to M-1 Rail, which built and operates the streetcar, QLine had nearly 50,000 riders its first week, averaging 8,300 riders per day over its first weekend and 5,120 riders from Monday through Thursday. These figures are based on staff observations.
BWAT General Manager