Denver’s Regional Transportation District introduced a highly irreverent “Don’t Be Jimmy” courtesy campaign. It’s about a cartoon character named Jimmy who has several behavioral problems. Personally, I would have given him a different name.
The RTD rolled out the campaign to publicize its first code of conduct and to make riders aware of actions and behaviors that violate the new code.
“The Jimmy campaign was created to address the behaviors most often seen by our passengers that negatively affect them and their overall riding experience,” said Lisa Trujillo, manager of project outreach at RTD.
The idea for the campaign was developed in-house. It follows several unconventional transit ads that emphasize what not to do in eye-grabbing fashion. Of special note is the “Dumb Ways To Die” 2012 campaign from Melbourne, Australia’s Metro train system. That campaign brought global attention to the topic of train safety. It generated 75 million pledges worldwide from people committed to being safe around trains.
(citylab.com, rtd-denver.com, metrotrains.com.au)
Transit Boosts Home Values
Home prices go up by an average of $2,040 (0.6 percent) when an area’s Transit Score increases by one point out of a possible 100 points. That’s according to a new Redfin study that quantifies the impact of transit-friendliness on home values. Redfin looked at more than one million homes sold between January 2014 and April 2016 in 14 U.S. markets.
Transit Score reflects the usefulness and convenience of public transportation routes near a given location. This is defined as the distance to the nearest stop on the route and the frequency and type of the route.
“Transit is an important building block to economic mobility,” said Redfin chief economist Nela Richardson. “The more that cities invest in good transit the bigger financial impact for homeowners and the better access families of all incomes have to jobs and public amenities. Transit is an economic win-win for communities.”
The analysis was by Sheharyar Bokhari, researcher for The MIT Center for Real Estate.
Based in Seattle, Redfin defines itself as “the next-generation real estate brokerage, combining its own full-service agents with modern technology to redefine real estate in the consumer’s favor.”
Detroit’s RTA Vote May Wait
Paul Hillegonds, board chairman of the Regional Transit Authority of Southeast Michigan, said the organization may wait until 2020 before asking taxpayers to fund a mass transit plan in metro Detroit.
Voters in November rejected a ten-year, 1.2-mill transit tax that would have raised $3 billion for a system of rapid-transit buses, commuter rail and improved traditional bus service in Wayne, Oakland, Macomb and Washtenaw counties. The issue lost by fewer than 20,000 votes out of 1.7 million cast.
State law permits the RTA to ask voters for funding every two years, but there may not be enough time to plan for a 2018 ballot proposal, according to Hillegonds.
The RTA is still analyzing its ballot defeat and making adjustments due to the board’s decision to oust CEO Michael Ford last month.
Jim Wilson, General Manager